Something from the #protip category today. I had an opportunity to photograph some golf clubs (putters) for Ashdon Golf this morning and discovered the Manfrotto Putter Holder (aka Justin Clamp). It’s intended to hold a small flash, maybe an umbrella and/or other items, but its rubber bushings work great for holding the shaft of a golf club. As you can see its pretty easy to get a consistent club angle like this as well. This setup allowed for astonishingly low cuss rates for a product shoot.
For the lighting setup (above) you can see the two diffusion rolls providing extra softness in front of the boxes. They also allow for a little more flexibility since I can redirect the lights at different areas of the material for different types of clubs without altering the look of the two highlights on the club shaft much. The goal of the lighting is to achieve a clean dual highlight look on the shaft without blowing the metal out completely, maintain lots of texture on the club face and create some interesting gradients on the rest of the club. We want the gradients to transition fairly smoothly from highlight to shadow while still saying “metal” very clearly to the viewer. This setup allows me to pretty much achieve it all in one shot with minimal post production. The piece of foam core leaning under the club serves as my backdrop, and although its very close to white, I will still need to dodge it up to a pure white background in Photoshop. Yes, I could light a pure white background, but its going to splash light toward my lens and decrease my contrast, so its better left to post for optimal results with smaller items like these.
As far as workflow, I shoot tethered to a 15″ Macbook Pro running Capture One so I can view the results, check for dust and fingerprints, etc. as I go. It wasn’t possible to zoom in as close as I wanted and get the whole club in sharp focus at f/16 so I decided to do focus stacks. I shot 3-4 images per item at various focus points using manual focus. I have a focusing rail but for something this size, I simply eyeball it and turn the ring by hand on my 100mm macro lens. After the shoot, I export my RAW source files to TIFF and do my stacks in Helicon Focus. (Helicon seems to like TIFF files, at least it plays nicely with them for me and I prefer to do the basic color work before stacking). After all this, I’ll do my clipping, dodging of the background and final retouch in Photoshop and save as PSD which is more convenient than TIFF for agencies, designers, etc in the Adobe world.
This is a simple clean lighting setup you can do on almost any color of backdrop including clean white knockout with minimal swear words! Thanks for reading.
With social media outlets representing a big chunk of brands advertising these days, there’s a need for nimble, quick lifestyle photography on mid sized budgets. My friends at Wonderful Machine have even coined a new genre for their listings called “brand narrative.” Photographers in this category are known to produce a series of lifestyle images to tell the story of a brand rather than the one or two “hero” shots of a more traditional ad campaign.
Capturing a large amount of usable images in a short time frame while keeping the setup mobile and simple is more and more, what mid sized brands are asking us to do.
Sometimes a scene just comes together if your eyes are open- in the shot above meant to sell board shorts, two surfers walked into our out-of-focus background with complimentary colored longboards to help drive the message home. Bonus!
For this shoot for Forged Clothing, we met early to have the models styled (pre-shoot) by Jen Bueno and I headed to Carlsbad Village with lightweight gear- camera bag, a few primes and a reflector. For larger productions we may have kept a wardrobe stylist or MUA on set all day with us or added a photo assistant or two. All of these things contribute to the refinement of the outcome, however, I have to admit that working with just my camera, client and models can be a very “free form” way of working that has a different kind of creative appeal. It is location scouting, shooting and styling on the fly that results in an easy going dynamic which can yield some really fun images.
Product photography, and especially beverage photography involving glass, is a true melding of technical geekery and artistic decision making. Although the challenges of photographing glassware and liquid can be at times frustrating, the rewards are high. It’s the feeling of building an image, as if building a piece of furniture. You look at examples, lay out a design, start to assemble the parts, and then you invariably will stray from that design in actual practice which produces something unique. I used to hate tinkering for several hours on one shot, but now I can truly say I enjoy it. Using some tips from my friends at Photigy, as well as their Facebook support group, I set out to make this photo of Iron Fist Brewing Co.’s “The Gauntlet” IPA.
This is the setup.
The shooting surface is an orphaned part from Ikea. A gray surface was the closest thing I had to metal to represent “Iron”, but the gray looked a little flat to me so I ended up shifting the color toward blue in post production.
The camera was secured on a tripod so that I could keep everything static for comping together multiple shots in the end, if needed. I used a 5d Mark III, with a Lee circular polarizing filter, and 100mm f/2.8L macro lens.
There are four lights being used. The main light is fitted with a small reflector, as well as a layer of diffusion material, followed by a polarizing gel. The camera was also fitted with a circular polarizing filter. This way we can set the camera’s polarizer for the scene and rotate the polarizer on the light until the reflection of our main light disappears. It didn’t disappear completely, so there were still some light reflections to clone out in the end. However, they were much smaller and darker than they would have been without the polarizing gel.
The second light is a strip box at camera left, shot through a diffusion screen of Rosco #3026 diffusion material. Angling the softbox so that it just touches the diffuser will create a highlight on the glass that has a defined edge on one side and tapers off more smoothly on the other. The trick is spacing the glass and bottle just right so that the highlight is not interrupted. If there are small inconsistencies in the highlight they can be addressed in post.
The third light is aimed at the background, and has a blue gel taped to it to make the white background paper appear light blue.
The fourth light is a speed light (Lumopro LP180) laid on the table behind the bottle and glass. This creates the glow through the glass so that you can see the liquid. This one was re-positioned many, many times by hand until the desired result was reached.
The trickiest element in this shot was the foam. When first opened, the beer was alive with carbonation, but once it settled is was hard to revive. I deployed the Rob Grimm Chopstick Jedi Move, but I really only got one good resurgence of foam, and clicked as many captures during it’s rise and fall as possible. I ended up comping in a modified version of one of the foam spillovers to give the image some tension.
I also comped in an image where the table looked glossy, but did not have the shadows from the backlight, in order to keep the shadows looking natural.
Lastly, I retouched the small highlights off the bottom and off the bottle to make things look cleaner, added some vignetting and color adjustments to the backdrop and foam, and did some global contrast and sharpness adjustments.
Next time, I’ll definitely have more bottles of the beer on hand and a pump to get it in an out of the glass without moving the set around.
I spent a few hours shooting and editing for one final image, but now that I have a workable setup and routine I can prepare and execute much, much faster on future beer shoots. If you’re interested in learning beer photography, the key is practice, practice, practice! I always suggest practicing when you have free time and you’re not working on the clock. This way you have complete creative freedom and time to experiment with your lights without the pressure of a deadline.