Team Spirit.
Photography can be an isolating discipline. Sometimes this is nice. Approaching the quiet landscape at dawn for example. Its just you, your camera the sunrise and birds chirping. The freedom of a solo journey while no one else is yet awake or cognisant of what you’re up to. Sometimes this isolation becomes tiresome. As in documenting a long project and then isolating yourself in your edit room going through thousands of photos alone at your computer, wishing you had a cheerleader to urge you on or that Facebook wasn’t looming in another browser tab waiting to whisk you away in its talons like some evil dragon of procrastination.
I can’t tell you how fun it is to shoot with a team. When I started out, I had visions of this lone wolf character roaming about with his camera, getting perfectly executed Nike-worthy ad shots all by his lonesome. Nothing could be farther from reality. Your typical fashion shoot will have a hair and makeup person, wardrobe stylist, designer and one or more lighting assistants. Your typical advertising gig may consist of agency folks, creative director, casting director, lighting assistant, model(s) and other logistics personnel. For an editorial shoot, I may go into the job with a bit more than just my creative vision. From the editor, I might have a synopsis, shot list, page layout preview, samples of past issues, perhaps even a sketch from the graphic designer. It won’t be long before boneheads like me are given GPS coordinates on where to put their camera!
This type of teamwork and planning can seem, at times, restrictive but it tends to produce polished shots. Try as we may, we photographers just don’t always spot that stray hair or that garment out of place or realize that the pose we so love is not flattering our subject.
Wether we’re doing private family sessions, photos of toddlers, weddings, or big advertising gigs, we can always benefit from teamwork. Building a team even in the early stages of your business is so beneficial and inspiring that I wish I had adopted a team mentality many many years ago. There are many people getting started in the photo business, fashion industry, graphic design etc. that are often willing to help in exchange for professional photos, publicity and/or modest pay. When I was starting I would have killed to hold a reflector for some local family and wedding photographers just to see what they were up to and how they built their business! Too often I let this opportunity pass. Don’t hesitate to ask around!
You may not think you need any help but – What can your team do?
1. An awesome job with hair and makeup.
2. Watch your gear so it doesn’t get stolen or washed into the sea during a beach session when you’re not looking.
3. Hold reflectors lights etc securely and at just the right angle.
4. Change batteries when you’re in the middle of something else.
5. Be a second set of eyes when you’re not seeing something wrinkled or out of place.
6. Scout a location when you’re not able to be there ahead of time.
7. Coach and give you ideas that are often better than your own.
8. Keep kids entertained and happy on family sessions.
9. Shoot the groomsmen while your following the bride around and shooting her prep shots.
10. Tell you that you’re about to knock over the wedding cake when you’re backing up to get that perfect moment.
11. Save you time, allowing you to produce more images per session.
Who’s on your team?
For the promo video above big thanks go out to:
Carlos Chavez and James Chris Taylor: lighting. Veronica Johnson: hair, makeup,wardrobe. Models: Paola Mandujano and Morgan Leigh. Video: Vanessa Manuel.























































